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Nuba Cocktails wins major Dine contract

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Leeds-based drinks brand Nuba Cocktails has agreed a contract to supply events specialist Dine with its range of pre-mixed ready-to-drink cocktails.

Dine, which was established in Yorkshire 15 years ago, will offer the entire Nuba range at three of its venues – The Mansion in Roundhay, Leeds, Nostell Priory in Wakefield and Allerton Castle near Harrogate.

Nuba is a range of award-winning, pre-mixed bottled cocktails developed in conjunction with expert mixologists and available in three flavours – Mai Tai, Cosmopolitan and Mojito.

All Nuba cocktails are made with premium spirits and natural juices and without any preservatives, additives or artificial sweeteners to ensure a quality and authentic taste of a classic mixed cocktail.

Nuba founder and managing director, Vicky Novis said: “We are delighted to be working with a business as reputable as Dine.

“It is renowned for outstanding quality and expertise in the events and hospitality sector with a high quality customer, which makes it a natural fit with Nuba.”

Nuba is owned by Leeds-based Euphoria Cocktails, which was established in 2011. The Nuba brand is currently stocked in over 200 outlets in the UK with over 100,000 sold since launch.

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Originally published on bdaily.co.uk

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80% of women are thirsty for cocktails, says survey

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Cocktail Events

The drinks industry could be missing out on a huge opportunity among female customers who are thirsty for more drinks choices, namely cocktails, says new research.

In the Onepoll survey of 2,000 women commissioned by UK drinks brand Nuba Cocktails, 83% said they would purchase a cocktail in a hotel, bar, music venue and even while travelling on a train or aeroplane, if one was available.

The survey also revealed that 85% of women think music venues, festivals and sporting grounds offer them the least choice when it comes to alcoholic drinks.

60% of those surveyed said they would think a venue ‘savvy and innovative’ if it offered a professionally pre-mixed cocktail, served from a bottle, with 85% happy to purchase one if it was made with natural, high-quality ingredients and was good value.

Vicky Novis, founder of Euphoria Cocktails Nuba, said: “This research highlights a huge gap in the drinks market with a groundswell of demand from women for ready-to-drink cocktails that are simply waiting for a premium quality product.”

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Originally published on www.foodbev.com

 

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