Manchester Evening News

Victoria launches cocktails in a bottle

April 12, 2011

A former personal tax adviser is shaking things up after quitting her job to launch a range of ready-to-drink cocktails in a bottle.

Victoria Novis’s Nuba Cocktails are aimed at retailers and bars, pubs, restaurants and hotels.

She has already been selected by events company Ampersand to supply cocktails for London Zoo’s late night openings throughout the summer and has received interest from the drinks industry including distributors.

Nuba Cocktails are based on traditional recipes using spirits and fresh fruit juices but contain no artificial colours, flavours or preservatives. Each 200ml bottle, which is the equivalent to a single serving, contains seven per cent alcohol.

Victoria, whose company Euphoria Cocktails, is based in Manchester’s Northern Quarter, said she spotted a gap in the market for bottled cocktails aimed at women who want more than just a beer or alcopop.

She said: “As a woman who doesn’t drink beer, the only options left when out in bars and clubs are usually an uninspiring range of wine and spirits.

“Furthermore, when you find a bar that serves cocktails, there are long queues and the drinks are prohibitively expensive.”

Victoria,27, quit her job as a personal tax adviser at KPMG in Manchester to concentrate on her venture. The range took a year to develop and Victoria received financial support from her family to launch her products.

“I worked with a number of professional mixologists to fine tune the recipes to ensure they tasted as close to the fresh versions as possible,” she said.

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